High bounce rate is kind of a headache for every professional blog. It is the worst signal to SEO.
In this post, I am gonna show you 12 effective ways to reduce bounce rate on your WordPress blog today.
Before the start, you should know basic about bounce rate. Bounce rate represents the percentage of visitors who come to your site and “bounce” ( i.e. leave the site) rather than continue viewing other pages within the same site.
So if any visitors leave the site quickly, it will provide Google a negative signal about the contents.
If huge numbers of visitors leave your pages quickly then the situation will be serious and Google will start reducing the rank of your site slowly.
Importance Of Low Bounce Rate
If you are running a site that primarily monetizes by banner ads then the number of the page view is very important for you. But bounce rate matters while if you are running a site to build a loyal audience.
A low bounce rate has tremendous importance to your WordPress blog.
- It indicates positive signal to search engines.
- Help you rank better in any search engine.
- Helpful to generate the targeted audience.
- Very helpful to the branding of your blog.
12 Effective Ways To Reduce Bounce Rate On Your WordPress Blog Today
1. Use A High Speedy Responsive Theme
Your WordPress blog theme should be better in quality. Choose a high speedy responsive theme for your blog.
Coz nowadays, the maximum numbers of visitors use the smartphones. If your blog is not responsive or kind of confusing UI, the visitors will leave soon. Results higher bounce rate.
So while design your blog, take a wise decision. Don’t use heavy weight theme with visual editors and all while using shared hosting.
I am using StudioPress Genesis framework here on this blog. Genesis framework is SEO optimized and quite high speedy. If you have a low budget, try the free version of Hueman, GeneratePress and Schema Lite theme. You will get similar features as the premium themes we have discussed earlier.
The better-designed theme always attracts new visitors and also show your professionalism. Hence they will like to spend more time on your blog. It will help you to lower bounce rate of your WordPress blog.
2. Speed Up Your WordPress Blog
Speed always matters in any blog. Just imagine a site with horrible loading speed. will you gonna visit again? No never.
Nobody likes slower sites. So your WordPress blog should have a better loading speed. Otherwise, the visitors will just leave and never visit again. Hence you will fail to build a trust among your visitors.
You can use the free version of WP Fastest Cache plugin for easy and quick installation. You can also try freemium W3 Total Cache or WP Super cache plugin. But make sure that only use single cache plugin on your WordPress blog.
To speed up your WordPress blog you should follow the tips as below
- Use fewer plugins as possible.
- Update your theme, plugins, WordPress whenever there any new version available.
- Don’t use any outdated theme or plugin.
- Try to avoid heady plugins which consume more spaces.
- Disable all unused features of plugins.
3. Eye-Catching Headings
All headings of your blog posts and subheadings should eye-catching. So the visitors will spend a great time in your blog. Use headline analyzer tool to create more shareable eye catchy quality headlines.
Just imagine you are reading a newspaper or magazine. What do you wanna read fast and quickly? The answer is the headlines.
Why so? Coz they are different from size than any other body text. That’s why they are easily noticeable.
If you use kind of quality headlines mixed with emotional and power words, your visitors will definitely spend more time on your blog. Emotional headlines get more share than the normal one.
More eye-catching headings will improve more dwell time on your blog. Hence you can easily reduce bounce rate on your WordPress blog.
4. Insert Quality And Clean Images
Images play a great role to lessen bounce rate in any blog. The clean and better quality images are liked by people all times.
While using any images for your blog post, make sure that it has a better quality and easily conveyable the actual meaning of your blog post. You should design a banner very carefully by using fewer colors. Try to use retina friendly images to gain attention by visitors.
Design the blog images such a way that any visitor should visualize the clear message inside the blog post. In such situation, whenever visitors see featured images of your post anywhere on your blog, they will just click and visit that particular post coz of clean design of banner.
Low-quality images indicate your less professionalism, hence you cannot touch the heart of your visitors. Your visitors will leave quickly and you will experience the increasing bounce rate.
If you have the better quality blog contents but low-quality images, still you will lose to attract your visitors.
5. Don’t Use Pop-Ups
Don’t use annoying pop-ups. Your visitors will get irritated by doing so. Try to avoid it. If you want to generate more leads and using such plugins then make sure that the pop-ups should not create the disturbance to your visitors.
Use wisely and set particular time duration to appear those pop-ups. If they appear every time, it will slow your WordPress blog loading speed.
By avoiding pop-ups, you can reduce bounce rate of your blog.
6. Don’t Use Many Ads
If your main blog earning from displaying ads then you have to use the proper way. Don’t use too many ads. Visitors will get confused. Too many display ads will ruin your loading speed and professionalism too.
It will easily increase bounce rate on your WordPress blog.
So use ads such a way that the ads should display as interesting not boring. It will also increase the clicks on your ads and revenue will increase naturally.
For example, don’t use any banner ads just below any blog images, but you should use the body text option where no images are there.
Hence the ad will act as an image for that particular part of the post. So ultimately your visitors will not get annoyed.
7. Write Quality Contents
Content is always a king. But if it has quality. Write your blog post simple way so that any person can understand properly. You don’t have to be a literature expert.
But you should able to convey the actual message via your content. You can test how readable your site is at www.read-able.com. As explained in the point no 3, your headlines play a great role to create quality contents.
Just check from below. Which looks more beautiful?
Obviously, the second one. Coz the first one has chunk text which. Readers will scare after viewing this kind of chunk text.
So by using proper subheading, bullets and bold words (better to bold negative word such as don’t use low-quality images).
When you bold any special sentence or negative one, any person who visits your blog will definitely read that sentence in curiosity. In this way, even a random visitor will spend quality time on your blog which will easily minimize bounce rate Of your WordPress blog.
Best tips to follow while creating quality contents
- Write in a simple way so any person can understand easily.
- Use a proper headline, subheadings, bullets and bold letters.
- Use clean images to make your content more alive.
- Ask questions and create your content like a real conversation with visitors. This way the will involve more.
- Always add a conclusion section and create it such a way that the user will take quick action after reading it.
Interlink your WordPress blog posts. Page view of your blog will increase by interlinking your blog posts. It will more helpful for a blog with a higher number of contents.
Interlinking will also help to optimize the SEO of your blog.
9. Create Every Link Open In A New Tab
It is an essential step. If your visitors click on the outbound link and visit another blog you have liked, they may not return to your blog.
It totally depends on the quality of blog post and type of visitors. So in such case, your bounce rate will be higher.
To reduce bounce rate your WordPress blog, create every link inside your blog post should open in a new tab.
Hence the blog post will remain open if they visit the outbound link of the post. This way the dwell time of your blog will increase and bounce rate of the blog will decrease.
10. Create Epic Contents
Epic contents are beneficial to drop bounce rate on your WordPress blog. Every blog posts are scrolling from up to down. In case of epic content are so many subheadings, images, bold text will be there.
So even a random person visits your blog post and sees the contents, there will be a chance to scroll down. Just after that, the person will see quality images and headlines which will increase his curiosity and ultimately he will scroll down till the end.
The content is epic so if he only read the headline and see the images or just stop on the bold texts ( coz bold text will create curiosity on mind too), the dwell time will be better.
If you create a small paragraph with headlines and images then you will see the better dwell time by every single visitors.
11. Show Related Posts After the Post
It is also one of the effective ways to reduce bounce rate on your WordPress blog. Whenever a visitor sees the posts in the related post section, they will visit if the headline and image of the related post are eye-catching.
If you create every single content in this way then all related post will create deep curiosity among targeted audiences. So they will visit more pages than a single one.
12. Interactive Sidebar
Use proper CTA links or images so visitors will click on it and visit more pages on your blog. Don’t use so many CTA links in the sidebar. This will help you to drop bounce rate of your blog.
Change those links with new ones in a specific period of time so even returning visitors will visit those pages in curiosity. This way finds a more popular link and pinned it on the sidebar or even on the homepage.
In this post, we have discussed on 12 effective ways to reduce bounce rate on your WordPress blog In 2018. If you follow all steps proper way, you will see the better result. Better bounce rate always provides a positive signal to search engines and beneficial to get ranked.
While creating your blog content, consider all steps as mentioned above and achieve minimize bounce rate.
Have you used any steps mentioned above? How do you maintain the bounce rate on your blog?
Let us know in the comment section. Feel free to share on social media.